Colorful Standard

Colorful basics made from organic cotton

The Danish company Colorful Standard lives up to its name. Not only do they bring a lot of variety to our range with their stylish basics. Their colorful standard extends from the employment conditions of employees worldwide (fair and non-discriminatory) to the materials (organic and GMO-free). All items available in our Zurich fashion store and online - T-shirts, hoodies, sweatshirts - are pre-washed. In addition to the beautiful color and the pleasant feel on the skin, the pre-wash guarantees that the cut remains unchanged. Just standard.

The cotton processed by the Danish label is organically grown and is harvested and woven by people who have chosen to do this work because they are paid a fair wage. The seamstresses and sewers are based in Portugal, which keeps the transportation routes of the clothing throughout Europe short and emissions low. The factories are regularly audited to ensure that they adhere to the European guidelines "for best practice production and work environment". We think it's great that Colorful Standard has founded its own football club, FC Masi Manimba in Congo. Through this club, the company aims to impart knowledge in a fun way. That's why 5% of the company's profits go to it.