Dedicated

Support Your Local Planet

The Swedish streetwear label Dedicated has its origins in the skater scene. They started out with a boys' collection, but have since expanded their range to include collections for girls. In 2006, Dedicated began to build up an ecological retail chain and realized that there were hardly any stylish fair fashion brands. Neither in terms of designs nor in terms of relevant collaborations.

With its fair fashion brand, Dedicated wants to show that fashion can also be made differently: In harmony with nature, fairly and responsibly. For them, this is just a question of attitude. Today, they only use GOTS- and Fairtrade-certified cotton, GRS-recycled polyester and natural fibers such as Tencel™Lyocell from Lenzing, while completely avoiding the use of animal-based materials.

Dedicated is a Fairtrade, GOTS and "PETA-Approved Vegan" certified company. Dedicated openly lists the production companies it works with on its website. They are also certified and all sign the Dedicated Supplier Code of Conduct. Their unique, fun and diverse collections are created through collaborations with photographers, illustrators and artists from around the world.