Nudie Jeans

Sustainable jeans made from organic cotton and recycled cotton

Nudie Jeans is an absolute pioneer in the production of sustainable jeans. The Swedish brand has been around since 2001 and Nudie Jeans is not just about a product, but about an attitude. Social and ecological responsibility are particularly important. The timeless jeans are made to last. Nudie Jeans offers free repairs, sells second-hand jeans and takes back old jeans to recycle the material.

Jeans to wear, repair and reuse

95% of the fibers that Nudie Jeans uses for production are made from cotton. Since 2012, Nudie Jeans has only used organic cotton for production. This is important because cotton production has the greatest impact on the environment within the Nudie Jeans production chain. Since 2018, recycled fibers have also been increasingly used to further reduce the environmental impact. The aim is to produce from 100% sustainable materials. The figure is already 99%. 

A sustainable, environmentally friendly and socially responsible way of working

Nudie Jeans has long-standing relationships with most producers. Only manufacturers who can guarantee a safe, fair and ethical working environment are considered. The transparency with which Nudie Jeans discloses its producers is exemplary. The corporate website shows which items of clothing are produced where, by whom and under what conditions. The jeans are produced in Tunisia and Italy by long-standing partners.